On Friday, October 4th, 2018, I will be presenting a brand-new genealogy business-oriented lecture entitled Repurpose with a Purpose: The Power of Repurposing Content to Expand Your Genealogy Business at the Association of Professional Genealogists Professional Management Conference in Kansas City, Missouri.
- Summary: It isn’t always easy to “stand out from the crowd” in the genealogy industry. Learn how to take the content you’ve already created (lectures, webinars, cheat sheets, articles, etc.) and “repurpose” them into new product lines and services.
- Description: Do you feel like you are constantly reinventing the wheel when it comes to developing new products and services for your genealogy business? Learn how the art of repurposing content you’ve already created has helped many business owners extend their audience reach, attract new clients, and improve the bottom line. Imagine taking the content of a popular lecture and creating an online webinar to sell as a digital download; then repurposing the lecture syllabus into a quick reference guide either to sell or give away as a “lead magnet;” then creating a Facebook group based on the lecture topic . . . the possibilities in today’s business world are endless for the savvy repurposer.
- Target Audience: This presentation will assist professional genealogists and genealogy business owners in creating new products and services using the mantra “Reduce, Reuse, Recycle and Repurpose.” Participants will learn how to “mash up” their current articles, books, lectures and webinars into new products to attract new audiences
NOTE: This presentation will be recorded and made available to APG members for purchase after the PMC event.
And click HERE for more information about this amazing event and register – I hope to see you there!
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