Just before the start of the RootsTech conference, I will be one of the presenters at the Association of Professional Genealogists’ Professional Management Conference on Wednesday, March 20, 2013, at the Radisson Salt Lake City hotel.
The topic I’ve been asked to present is Launching and Effective Marketing Campaign.
- Description: Have your past attempts at marketing your genealogy products or services been haphazard, disorganized and ineffective? Learn how to build an effective marketing campaign and measure the results for repeated success!
- Summary: Participants will learn how to track marketing campaign projects and tasks, how to build a marketing network, why timing is important in marketing, and how to measure the effectiveness of a campaign.
I hope to see many of my genealogy colleagues at this year’s APG PMC! I know it will be a fantastic even filled with educational and networking opportunities for genealogy professionals.
©2012, copyright Thomas MacEntee