Marketing

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Inspiration: Sister Corita’s Rules

Starting any new business – let along a genealogy business – isn’t easy and I often look for inspiration in various areas. While the typical sources include looking at similar businesses and looking at many…


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Email Signature Cheat Sheet

Recently, in my role as Publicity Chair for the Illinois State Genealogical Society, I was asked to develop an “email signature” to publicize various events including the upcoming FGS 2011 conference in Springfield, IL. What…