01 April 2010 ~ Comments Off

Do You Have a Facebook Vanity URL?

Facebook and Genealogy

As a result of yesterday’s post asking all genealogists to send in links to their favorite genealogy-related pages, groups and people on Facebook, I noticed a pattern:  not everyone is taking advantage of obtaining a vanity URL from Facebook.

What Is A Vanity URL?

When you create your profile page or a fan page or a group on Facebook, the page is assigned a long number.  Like this:

http://www.facebook.com/profile.php?id=1019772152

But when you create a vanity URL, the same link looks like this:

http://www.facebook.com/tmacentee

Vanity URLs make it easier to remember a link but it also is a good way to market yourself or your genealogy site – using a name is much better “branding” than a long number!

How Do I Get A Facebook Vanity URL?

  • You will be prompted to select a vanity URL name and check for availability.  Warning: once you select a name you cannot change it! Choose carefully!
  • If you have created a Facebook page for your business or organization, click Set username for pages and you can select a vanity URL for each page. Note: a Facebook page must have at least 25 fans before it is eligible for a vanity URL.

Conclusion

You can learn more about Facebook vanity URLs here.  Consider securing your vanity URLs now as part of your overall marketing and branding plan.

© 2010, copyright Thomas MacEntee

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