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07 November 2012 ~ Comments Off

Announcing a New Client – ReelGenie

Reel Genie

I am pleased to announce my affiliation with the creators of an exciting new product for the genealogy market – ReelGenie.

I’ve dubbed ReelGenie “The Genealogy Technology to Watch in 2013” since it will revolutionize family history storytelling through its intuitive, web-based movie platform. ReelGenie combines three of the most popular computing trends—online video, social media and the cloud—with a rapidly-growing interest in genealogy.

The result? The only online platform that fulfills every item on the consumer’s wish list. Here’s what ReelGenie offers:

  • Ease of Use. Have fun creating movies (not just simple slide shows) with drag-and-drop ease—and see immediate success. Users can import digital images and data from partners’ websites or upload from their computer. And adding voiceovers and background music is a breeze.
  • Elegance. Using pre-designed templates and video effects relevant to the story’s content, ReelGenie produces visually stunning movies. This process is supported by the “StoryGenie”, which walks users through the process of telling a captivating story. ReelGenie’s  Storytelling Advisor delivers expert insights via blog posts and sample videos.
  • Rich Content. ReelGenie’s curated library of premium images and music is tailored to telling family stories.
  • Affordability. ReelGenie is accessible to all users at an affordable price.
  • Social and Collaborative Appeal. Through ReelGenie’s collaborative editor, users can invite family members to contribute to the movie. With the ability to share online via Facebook and other social networks, users receive the validation and motivation to enjoy the movie-making process and come back for more.

Visit signup.reelgeniefilms.com and sign up for a sneak peek at ReelGenie once the product is launched!

I will be providing ReelGenie with the high-quality analysis, evaluation, marketing, social media and business development services which I provide specifically for the genealogy and family history community of businesses and non-profit organizations.

I’m excited to share information as I can about the ReelGenie product with the genealogy community . . . Stay tuned!

©2012, copyright Thomas MacEntee

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26 October 2012 ~ Comments Off

Thomas MacEntee Featured in Article at nextavenue and Forbes

nextavenue macentee

I’ve been featured in an article entitled Career Shift: Turn Your Hobby Into a New Job at nextavenue which is a collaborative media platform by media partners PBS, American Public Television, National Educational Telecommunications Association, and Huffington Post.

I was interview a few weeks ago by Nancy Collamer, a career coach, speaker and author of Second-Act Careers: 50+ Ways to Profit From Your Passions During Semi-Retirement. You can learn more about Nancy at her website is MyLifestyleCareer.com.

The opportunity to share my “second life” career path is an honor and in the article you’ll learn how after my last firm went bankrupt, I was able to transform my hobby of genealogy into a profession. In addition, from what the author has told me, this article will be carried on Forbes.com early next week.

Stay tuned!
©2012, copyright Thomas MacEntee

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24 September 2012 ~ Comments Off

Upcoming Appearance – APG PMC in Salt Lake City, Utah

Association of Professional Genealogists

Just before the start of the RootsTech conference, I will be one of the presenters at the Association of Professional Genealogists’ Professional Management Conference on Wednesday, March 20, 2013, at the Radisson Salt Lake City hotel.

The topic I’ve been asked to present is Launching and Effective Marketing Campaign.

  • Description: Have your past attempts at marketing your genealogy products or services been haphazard, disorganized and ineffective?  Learn how to build an effective marketing campaign and measure the results for repeated success!
  • Summary: Participants will learn how to track marketing campaign projects and tasks, how to build a marketing network, why timing is important in marketing, and how to measure the effectiveness of a campaign.

I hope to see many of my genealogy colleagues at this year’s APG PMC! I know it will be a fantastic even filled with educational and networking opportunities for genealogy professionals.

©2012, copyright Thomas MacEntee

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