Given the recent shuttering of Ancestry magazine (see 15 January 2010 announcement on Ancestry Magazine’s website), it seems this is a smart move on Ancestry’s part. Not only do the titles previously published by Ancestry become a part of Turner’s portfolio, but both companies will team up to produce and publish new titles for the genealogy industry.
I consider this more of an “outsourcing” than a “partnership” similar to what Ancestry has already done with its DNA testing division and working with 23andMe. Prediction: the next step is for Ancestry.com to outsource its MyCanvas division.
© 2010, copyright Thomas MacEntee