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23 March 2010 ~ Comments Off

Ancestry.com Transitions Publishing Assets

ancestry.com

Ancestry.com has announced an alliance with Turner Publishing to  transfer its publishing assets to Turner over the next few months.  Read more at the official press release here.

Given the recent shuttering of Ancestry magazine (see 15 January 2010 announcement on Ancestry Magazine’s website), it seems this is a smart move on Ancestry’s part.  Not only do the titles previously published by Ancestry become a part of Turner’s portfolio, but both companies will team up to produce and publish new titles for the genealogy industry.

I consider this more of an “outsourcing” than a “partnership” similar to what Ancestry has already done with its DNA testing division and working with 23andMe.   Prediction: the next step is for Ancestry.com to outsource its MyCanvas division.

© 2010, copyright Thomas MacEntee

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