Length: 60 minutes
Summary: Marketing has definitely changed in the 21st century. Learn some of the basic techniques in marketing yourself as a genealogist or your genealogical society. Also learn how to “think outside the box” and see almost any web-based application as a potential marketing tool.
Description: In this session you will learn not just how genealogists and genealogical societies can use the latest social media tools, but more importantly, how to use them effectively. 21st century marketing requires more than just push communication – you must pull your audience in through active engagement.
Audience Level: Beginner
Requirements: Projection for laptop/netbook computer on large screen; internet connection – wired or wireless (preferred in order to show live interaction using social networking tools).
Content: 4 page handout
- Social Media Methodologies and Applications
- Blogs and Websites
- Social Bookmarking
- Other Social Media Sites
- Resource List
©2012, copyright Thomas MacEntee