Length: 60 minutes
Summary: While the press release may seem like a 20th century relic from the days of news rooms and newspaper editors, a press release can help launch an effective marketing campaign using 21st century marketing tools.
Description: Many marketers in the 21st century still rely upon the press release as a vehicle for getting the word out about a product, service or event. Learn how to write an effective press release as well as how to extend its reach via social media.
Audience Level: Beginner
Requirements: Projection for laptop/netbook computer on large screen; internet connection – wired or wireless (preferred in order to show live websites and resources).
Content: 4 page handout
- Are Press Releases Still Relevant in the 21st Century?
- How to Write an Effective Press Release
- Getting Your Press Release Noticed
- Press Releases and Social Media
- Tips and Tricks for Effective Press Releases
©2012, copyright Thomas MacEntee