Duct Tape Marketing for Genealogy Professionals

Duct Tape Marketing for Genealogy Professionals

Summary Details

Length: 60 minutes

Summary: Participants will learn the quick and dirty basics of marketing using free or low-cost resources, many of them online. The focus will be on resources as well as tips and tricks to pull together a solid marketing initiative for your genealogy business.

Description: No fancy charts or analytics here; no theories or complicated MBA stuff either. Build an effective genealogy marketing campaign based on free or low-cost resources and in just a few hours.

Audience Level: Beginner

Requirements: Projection for laptop/netbook computer on large screen; internet connection – wired or wireless (preferred in order to show live interaction using various websites).

Content: 4 page handout

Outline

  • QuickStart: Setting Marketing Goals and Target Audience
  • Learn: What Is Working for Your Genealogy Colleagues?
  • Social Media: Platforms Where Your Presence Is Required
  • Old Is New: Business Cards, Display Ads and Flyers
  • Tips and Tricks for the Duct Tape Marketer

©2013, copyright Thomas MacEntee

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