21st Century Marketing for Genealogists

21st Century Marketing Techniques

Summary Details

Length: 60 minutes

Summary: With the emergence of social media tools such as blogs, Twitter and Facebook, marketing techniques have taken on new power in the 21st century. Learn how to harness the power of these methods to market yourself, your genealogy business or your genealogical society.

Description: In this session professional genealogists and/or genealogical society board members will learn the new marketing tricks of the 21st century that are being used in the online world.

Audience Level: Beginner

Requirements: Projection for laptop/netbook computer on large screen

Content: 8 page handout

Outline

  • Why is 21st century marketing different?
  • Social media tools – overview
  • Achieve the “Zen” of marketing
  • “Engage” – the key word in 21st century marketing
  • Tips and tricks on “casting your net”
  • Converting contacts to customers/members
  • Glossary
  • Resource List

©2012, copyright Thomas MacEntee

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