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High-Definition Genealogy High-Definition Genealogy by Thomas MacEntee provides various services to the genealogy and family history community including market research, consulting, education, and more.

22 February 2011 ~ Comments Off

FREE Webinar – Social Networking: New Horizons for Genealogists

I am happy to announce that the Southern California Genealogical Society (SCGS) has selected me to deliver their inaugural webinar in their new Jamboree Extension Series! On Satuday, March 5, 2011 at 12pm Central (10am Pacific, 11am Mountain and 1pm Eastern time zones), I will be presenting Social Networking: New Horizons for Genealogists.

As the virtual presentation concept continues to be embraced by the genealogy community, this is the perfect way for you to attend a FREE genealogy education event online and from the comfort of your home.  You don’t need to be a member of SCGS to attend (however only SCGS members will have access to the recorded version of this webinar) and register now since there are only 1,000 “seats” available!

What will you learn in this webinar on social networking? Well, I’ll bring you up-to-date on the latest developments in the social media world of Facebook, Twitter, Genealogywise and more. We’ll also spend quite a bit of time showing how genealogists are using these free resources for queries, lookups and more.

I hope you’ll join me and SCGS on Saturday, March 5th!

©2011, copyright Thomas MacEntee

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07 February 2011 ~ Comments Off

Impact of WDYTYA on Ancestry.com Stock

Cannacord|Genuity is one of several financial firms which have begun tracking Ancestry.com‘s stock performance (the ticker symbol is ACOM) with recommendations for its clients based on their analysts’ research.

This morning Cannacord issued one of its research reports for ACOM entitled WDYTYA Season 2 – Solid Start. It is an interesting read, especially this information:

  • Cannacord places Ancestry.com in the Technology – Internet Solutions – eCommerce market.
  • A valuation target of $40 per share has been set for ACOM stock.
  • WDYTYA also aired simultaneously in Canada on Friday evening. I am still researching Canadian television ratings and will post any information I can find.
  • Cannacord uses an interesting “celebrity scale” based on search results from Google Trends. While Vanessa Williams was rated at 28%, and Tim McGraw at 100% I find it interesting that Season 1′s episode for Emmitt Smith was one of the highest rated despite his 8% celebrity rank.
  • There does seem to be a “subscriber lift” at Ancestry.com due to not only the original airings of WDYTYA but the brief re-airing season in August and September 2010.

Also note that Cannacord used several of my Season 1 WDYTYA ratings charts and tables in their report.

[Disclosure Statement: Cannacord|Genuity contacted me and requested permission to use my ratings analysis and tracking information for Season 1 of Who Do You Think You Are? for which there was no compensation .  See the Disclosure Statements page for a list of all material connections I have with genealogy-related vendors.]

©2011, copyright Thomas MacEntee

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05 February 2011 ~ Comments Off

Who Do You Think You Are? Ratings – Season 2 Episode 1 Vanessa Williams

These are the overnight ratings for last evening’s episode of Who Do You Think You Are? with Vanessa Williams 1:

  • Total viewers: 7.32 million
  • 18-49 age group rating: 1.3
  • 18-49 age share: 4.5 (average of both 30 minute time slots)
  • Time slot rank: 2
  • Evening rank: 6

Analysis

  • The 7.32 million viewers was a record for the entire WDYTYA series including all episodes from the first season. 2 3
  • WDYTYA did come in second in its timeslot for the evening.
  • Results may be skewed by the fact that the over 50 age group is not accounted for in the overnight ratings and they make up the majority of the genealogy and family history demographic.
  • Also not yet available, is any breakout among the African-American demographic. This is important since Williams is the lead off episode during Black History Month. In Season 1 of WDYTYA, the most popular episode in number of viewers was Emmitt Smith, another African-American celebrity. 4

Notes

1 The “overnight ratings” are from the major metropolitan areas. Normally, a follow-up adjustment appears with the final ratings.  In most cases any changes between the overnight and final ratings are minor.

2 Source: The Futon Staff Critic, “Friday’s Broadcast Ratings: NBC’s “Who Do You Think You Are?” Returns With a Series High” The Futon Critic,(http://www.thefutoncritic.com/ratings/2011/02/05/fridays-broadcast-ratings-nbcs-who-do-you-think-you-are-returns-with-a-series-high-499305/broadcast_20110204/), accessed 5 February 2011.

3 Source: Marc Berman, “Last Night’s Results for February 4, 2011,” The Programming Insider, MediaWeek (http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/140108053) accessed 5 February 2011. Note: Berman does point out that DVR usage has impacted ratings with a change from 33% market penetration in 2010 to 38% so far in 2011.

4 Source: Porter, Rick, “TV Ratings: “‘Numb3rs’ finale leads CBS Friday” ZAP2it.com, Tribune Media Services, (http://blog.zap2it.com/frominsidethebox/2010/03/tv-ratings-numb3rs-finale-leads-cbs-friday.html), accessed 13 March 2010.

©2011, copyright Thomas MacEntee

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