Recently, in my role as Publicity Chair for the Illinois State Genealogical Society, I was asked to develop an “email signature” to publicize various events including the upcoming FGS 2011 conference in Springfield, IL.
What Is An Email Signature?
An email signature is usually a snippet of text or an image embedded into your blank email template. Each time you create a new email, the text or signature will appear at the bottom.
Here is an example of my current email signature using Outlook 2007:
Why Use An Email Signature?
Look at the bottom of your email as real estate that should be used wisely. If you run a business, you should be placing links to your website or advertising your latest special or offering.
If you sit on the board of a genealogical society, think about advertising your next event or project. It costs nothing and every time you send an email, the message gets out.
Email Signature Cheat Sheet
In order to get all our ISGS board members on board and have them create email signatures, I had to address all the different email programs such as AOL, Gmail, Hotmail and more! That’s why I’ve created the FREE Guide to Email Signatures over at The Connected Genealogist (downloads in PDF) to help walk you through the process.
©2010, copyright Thomas MacEntee