Search for your ancestors:

Archive | Marketing

05 August 2011 ~ Comments Off

Geni Podcast – Genealogy Research Log

Each week I record a short podcast for Geni and the topics cover some aspect of genealogy and family history.

In this week’s podcast entitled Genealogy Research Logs, I discuss why every genealogist – beginner, intermediate and advanced – really needs a genealogy research log and how to create one that works for you and your research.

You can find all my past podcasts on the Geni blog by clicking here.

©2011, copyright Thomas MacEntee

Print Friendly

Continue Reading

27 May 2010 ~ 1 Comment

Email Signature Cheat Sheet

email

Recently, in my role as Publicity Chair for the Illinois State Genealogical Society, I was asked to develop an “email signature” to publicize various events including the upcoming FGS 2011 conference in Springfield, IL.

What Is An Email Signature?

An email signature is usually a snippet of text or an image embedded into your blank email template.  Each time you create a new email, the text or signature will appear at the bottom.

Here is an example of my current email signature using Outlook 2007:

email signature

Why Use An Email Signature?

Look at the bottom of your email as real estate that should be used wisely.  If you run a business, you should be placing links to your website or advertising your latest special or offering.

If you sit on the board of a genealogical society, think about advertising your next event or project.  It costs nothing and every time you send an email, the message gets out.

Email Signature Cheat Sheet

In order to get all our ISGS board members on board and have them create email signatures, I had to address all the different email programs such as AOL, Gmail, Hotmail and more!  That’s why I’ve created the FREE Guide to Email Signatures over at The Connected Genealogist (downloads in PDF) to help walk you through the process.

©2010, copyright Thomas MacEntee

Print Friendly

Continue Reading

Tags:

01 April 2010 ~ Comments Off

Do You Have a Facebook Vanity URL?

Facebook and Genealogy

As a result of yesterday’s post asking all genealogists to send in links to their favorite genealogy-related pages, groups and people on Facebook, I noticed a pattern:  not everyone is taking advantage of obtaining a vanity URL from Facebook.

What Is A Vanity URL?

When you create your profile page or a fan page or a group on Facebook, the page is assigned a long number.  Like this:

http://www.facebook.com/profile.php?id=1019772152

But when you create a vanity URL, the same link looks like this:

http://www.facebook.com/tmacentee

Vanity URLs make it easier to remember a link but it also is a good way to market yourself or your genealogy site – using a name is much better “branding” than a long number!

How Do I Get A Facebook Vanity URL?

  • You will be prompted to select a vanity URL name and check for availability.  Warning: once you select a name you cannot change it! Choose carefully!
  • If you have created a Facebook page for your business or organization, click Set username for pages and you can select a vanity URL for each page. Note: a Facebook page must have at least 25 fans before it is eligible for a vanity URL.

Conclusion

You can learn more about Facebook vanity URLs here.  Consider securing your vanity URLs now as part of your overall marketing and branding plan.

© 2010, copyright Thomas MacEntee

Print Friendly

Continue Reading