Archive | Marketing

24 September 2012 ~ Comments Off

Upcoming Appearance – APG PMC in Salt Lake City, Utah

Association of Professional Genealogists

Just before the start of the RootsTech conference, I will be one of the presenters at the Association of Professional Genealogists’ Professional Management Conference on Wednesday, March 20, 2013, at the Radisson Salt Lake City hotel.

The topic I’ve been asked to present is Launching and Effective Marketing Campaign.

  • Description: Have your past attempts at marketing your genealogy products or services been haphazard, disorganized and ineffective?  Learn how to build an effective marketing campaign and measure the results for repeated success!
  • Summary: Participants will learn how to track marketing campaign projects and tasks, how to build a marketing network, why timing is important in marketing, and how to measure the effectiveness of a campaign.

I hope to see many of my genealogy colleagues at this year’s APG PMC! I know it will be a fantastic even filled with educational and networking opportunities for genealogy professionals.

©2012, copyright Thomas MacEntee

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20 August 2012 ~ Comments Off

Announcing a New Client – Saving Memories Forever

Saving Memories Forever

I am pleased to announce my affiliation with the makers of an exciting new product for the genealogy market – Saving Memories Forever™.

Saving Memories Forever provides a new online system to create and preserve family memories through audio recordings. Each subscriber has a dedicated area on the site to upload and manage their recordings. Available through the iTunes store, the new app is free and is a seamless connection between the website and recording process. Users with any computer can record, save, and upload their recorded stories with or without the app. For additional information visit http://www.SavingMemoriesForever.com.

Saving Memories Forever - iTunes App

I will be providing Saving Memories Forever with the high-quality analysis, evaluation, marketing, social media and business development services which I provide specifically for the genealogy and family history community of businesses and non-profit organizations.

Harvey and Jane Baker are the founders and developers of Saving Memories Forever. They have three grown children who, over the years, have asked them lots of questions about their family history. Click here to learn more about the Bakers and their vision for capturing and preserving family stories.

I am excited to share the Saving Memories Forever products and services with the genealogy community . . . Stay tuned!

©2012, copyright Thomas MacEntee

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05 August 2011 ~ Comments Off

Geni Podcast – Genealogy Research Log

Each week I record a short podcast for Geni and the topics cover some aspect of genealogy and family history.

In this week’s podcast entitled Genealogy Research Logs, I discuss why every genealogist – beginner, intermediate and advanced – really needs a genealogy research log and how to create one that works for you and your research.

You can find all my past podcasts on the Geni blog by clicking here.

©2011, copyright Thomas MacEntee

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