Search for your ancestors:

Archive | Genealogy Industry

21 August 2011 ~ Comments Off

Appearance on The Sunday Papers with Rick Kogan, WGN AM Radio

In case you missed it, early this morning, August 21, 2011, I was a guest on the WGN AM Radio show The Sunday Papers with Rick Kogan.

During the segment, I not only discussed some of the basic trends in the genealogy industry and why family history is becoming more and more popular, but I also had a chance to mention the upcoming FGS 2011 conference in Springfield, Illinois, September 7-10, 2011.

You can listen to the segment by clicking the link below:

http://www.wgnradio.com/shows/sundaypapers/wgnam-kogan-uncut-110821-thomas-macentee-federation-of-genealogical-studies,0,6748843.mp3file

I guess the episode went well since Rick said – live on the air – that he’d love to have my come into the studio for an expanded segment about genealogy! So I’ll keep you posted on the progress of that project!

And many thanks to ISGS member Linda Swisher who used her contacts to arrange for my appearance on The Sunday Papers!

© 2011, Thomas MacEntee

Print Friendly

Continue Reading

21 March 2011 ~ 2 Comments

Genealogy and Gasoline Prices

At first glance, you might ask, “Is there really any connection between genealogy and gas prices?” And then you realize that increasing gas prices in the United States really have an impact on pretty much everything. If a consumer must allocate more money towards gas prices, then other areas of spending will suffer. In the alternative, the consumer might cut back on automobile travel in order to maintain current spending levels for other items.

But let’s look at the impact of rising gas prices on the genealogy industry and some possible trends to be spotted in the future, especially in Summer 2011:

  • A decrease in genealogy research trips.  With the high cost of gasoline and the fact that most genealogy research trips are done via automobile, we could see a cutback of such trips. Also, some genealogists have already indicated that even if they cutback on the number of trips, they might take one or two longer trips rather than several shorter trips. This makes sense since consumers naturally migrate towards “combining trips” even when running errands around town.
  • An increase in ride sharing for genealogy conferences. Already two major genealogy conferences (FGS 2011 and SCGS Jamboree) have announced the availability of ride sharing via RideBuzz. This makes sense especially with many attendees driving from the same location.
  • An increase in online genealogy website traffic. Although it is difficult to determine this by looking at website traffic number for Ancestry.com and other sites (since there are many other impacting factors such as WDYTYA), many researchers might opt to fully explore what is available online before they set off on that research trip.
  • An increase in online webinars and meetings. February and March 2011 have already seen an explosion in webinars (see Geneawebinars for a list of upcoming webinars). So far, there has been no real impact on live speaking engagements by genealogy speakers. But look for more genealogical societies to begin embracing webinars and web conferences to hold virtual meetings rather than in-person meetings. Already, FGS is doing this for their board and committee meetings at a great savings to the society.
  • Higher prices for shipping online genealogy purchases. It is only a matter of time before we see shipping and handling costs increase when buying books, CDs and the like. This might cause some publishers to offer an e-book alternative that can be downloaded immediately with no shipping costs involved.

What other areas of the genealogy industry do you think will be impacted by rising gas prices?

©2011, copyright Thomas MacEntee

Print Friendly

Continue Reading

07 February 2011 ~ Comments Off

Impact of WDYTYA on Ancestry.com Stock

Cannacord|Genuity is one of several financial firms which have begun tracking Ancestry.com‘s stock performance (the ticker symbol is ACOM) with recommendations for its clients based on their analysts’ research.

This morning Cannacord issued one of its research reports for ACOM entitled WDYTYA Season 2 – Solid Start. It is an interesting read, especially this information:

  • Cannacord places Ancestry.com in the Technology – Internet Solutions – eCommerce market.
  • A valuation target of $40 per share has been set for ACOM stock.
  • WDYTYA also aired simultaneously in Canada on Friday evening. I am still researching Canadian television ratings and will post any information I can find.
  • Cannacord uses an interesting “celebrity scale” based on search results from Google Trends. While Vanessa Williams was rated at 28%, and Tim McGraw at 100% I find it interesting that Season 1’s episode for Emmitt Smith was one of the highest rated despite his 8% celebrity rank.
  • There does seem to be a “subscriber lift” at Ancestry.com due to not only the original airings of WDYTYA but the brief re-airing season in August and September 2010.

Also note that Cannacord used several of my Season 1 WDYTYA ratings charts and tables in their report.

[Disclosure Statement: Cannacord|Genuity contacted me and requested permission to use my ratings analysis and tracking information for Season 1 of Who Do You Think You Are? for which there was no compensation .  See the Disclosure Statements page for a list of all material connections I have with genealogy-related vendors.]

©2011, copyright Thomas MacEntee

Print Friendly

Continue Reading