Archive | Genealogy Industry

26 September 2014 ~ Comments Off

Announcing GenBiz Solutions™ – Resources for Genealogy Entrepreneurs

GenBiz Solutions™

I have a new endeavor that is launching today: GenBiz Solutions™. I’ve partnered with another professional genealogist, Sharon Atkins of It’s All Relatives, to develop a series of guides, tools and templates to assist genealogy entrepreneurs looking to start their own business or to add new products and services to their existing business.

When I started my own business over five years ago, most of the tools available were geared towards other types of businesses, not genealogy businesses. And the genealogy-related business information that was available focused on genealogists seeking research clients.

The goal of GenBiz Solutions™ is more than just producing “reading material” that gets filed away once read. The GenBiz Solutions™ Guides are paired with one or more practical templates that can be used to plan out ideas, products, and success.

Each month we’ll have new guides, authored by business owners who have found success with specific strategies and tools. Topics will cover the areas of marketing, product development, planning, as well as the day-to-day issues that many solopreneurs in the genealogy industry face.

Please take a minute to visit the GenBiz Solutions™ site at http://genbiz.solutions. You can also follow on Facebook (http://www.facebook.com/genbizsolutions) and Twitter (http://www.twitter.com/genbizsolution).

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Innovative solutions for genealogy-related businesses
GenBiz Solutions™ Guides Released

Chicago, Illinois: GenBiz Solutions™ Guides hit the marketplace today to meet the demands of the business owner with a genealogy-related business focus. Independent of developing genealogical research skills, today’s successful genealogy-related business owner must develop or enhance specific business skills. Each GenBiz Solutions™ Guide, geared towards the business side of genealogy, addresses a specific business topic. Initial guides released include:

  • Starting a Genealogy Business
  • Creating a Marketing Plan
  • Building a Business Blog
  • Building Media Relationships
  • Creating a Sales Process

Each guide is priced at $4.95. Now through September 30, 2014, use the promo code FALLSALE2014 to get 10% off on all purchases. In addition, purchase the All In Bundle – all five introductory guides – for only $19.95, a 20% savings. Visit http://genbiz.solutions for more information.

Filling a Need for Business Education Materials

“Genealogy-related business owners come to this industry from a variety of backgrounds and with a mix of experience. Because there are multiple aspects to running any business, as well as aspects uniquely applicable to a genealogy-related business, we saw a need to devise a way to allow each business owner to select educational materials specific to their situation,” said Thomas MacEntee, owner of High Definition Genealogy. “Unfortunately, it’s not as simple as hanging out your shingle and starting to perform research for clients. Today’s genealogy professional is faced with making decisions about business structure, what services to offer, how to attract clients and how to compete.”

Real Advice from Real Genealogy Business Owners

“Tapping into the real life experiences of current business owners, we’ve created GenBiz Solutions™ Guides. Guides are authored by a group of diverse professionals and each examines a relatively narrow topic. This approach allows the genealogy-related business owner to select a guide or multiple guides specific to their unique needs, for a very minimal investment.” continued MacEntee.
GenBiz Solutions™ Guides are delivered electronically in a digital format; they offer knowledge, practical advice and include specific tools and templates for the business owner to incorporate into their practice.

About GenBiz Solutions™

GenBiz Solutions™ is an innovative series of guides for genealogists seeking to establish or enhance a successful genealogy-related business. GenBiz Solutions™ is a partnership of genealogy professionals, coordinated and led by Thomas MacEntee. To purchase GenBiz Solutions™ Guides or for more information, visit: http://genbiz.solutions.

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02 January 2014 ~ Comments Off

A New Year and New Beginnings

So what will 2014 bring for me as I continue on my quest of building a genealogy business? What about personal goals? Any predictions for 2014? It’s all here . . .

Business Objectives

One sign of a successful business, in my opinion, is one that is adaptable and can deal with change as a means of growth. In 2013 I spent quite a bit of my time – up to 50% – providing consulting services to clients. This advice was mainly focused on marketing and reaching the genealogy community.

In 2014, I’ve restructured my offerings to get away from hourly billings and more towards “products” that focus on content marketing. Examples include blog posts, articles, marketing copy, and webinar development.

I’ve come to the conclusion that I love to write and many of my clients agree that I write rather well. So that’s where the focus is in 2014. In addition, writing is a good partner to the goal of “more passive income” which means “write it once and wait for the royalties.” So where I can I am willing to forego an upfront payment and instead take an author or editor royalty on the sale of the finished product.

Publishing

I’ve been fortunate enough to learn the ins and outs of self-publishing over the past year; to the point of having nine of my own e-books available for sale at Amazon. And I’ve translated my skills and experience in using the Amazon Kindle Publishing platform to edit and publish the entire Legacy Quick Guide series in Kindle format.

Look for more e-books from me and from other genealogy authors on the Kindle platform as well as other formats in 2014.

Travel

A big year for travel including trips to Australia, Burbank, Indianapolis, New York, Palm Springs, Richmond, St. Paul, St. Louis, Salt Lake City, San Antonio, Sandusky, Southern Illinois, and local Chicagoland cities. Much of the travel will be related to genealogy conferences and speaking engagements. Given that I traveled over 50,000 miles in 2013, I may come close to doubling that amount in 2014.

Presentations

Having delivered over 80 individual lectures in 2013, mostly in-person, I’m looking forward to about the same number for 2014. I’m happy to report that I’ve been able to greatly increase the number of webinars offered, especially to genealogy societies across the United States. This is an indicator, at least in my eyes, that more and more societies are comfortable with the concept of webinars and are using them to bring more speakers to their members at a better price point.

In terms of topics, I now have close to 80 different topics from which to present, with many new subjects. I’m excited about some of the new lectures such as 7 Habits of Highly Frugal Genealogists and the new “super powers” series.

Personal Goals

I’m not done putting together my personal goals and some of them, frankly, are too personal to put in a blog. Taking better care of myself is an overarching goal which encompasses reducing my weight, getting more exercise and staying on top of chronic medical issues. Last year was a real eye-opener for me in terms of medical issues and I count my blessings each and every day that I can get up each morning on my own, dress myself, feed myself and earn a living.

One Word: Gratitude

Well maybe more than one word but I am so thankful that I’m pursuing my dream of running my own business and helping others learn more about genealogy and family history. Other words and phrases that I’ll be using as my mantras for 2014 include:

  • Gravitate towards good
  • Stay glad
  • Go big and go home (you can do both)
  • Get out there
  • Go far

And I’ll focus on putting the “gee” back in genealogy. I hope that 2014 brings you all that you want and more not just in terms of genealogy but life in general!

© 2014, copyright Thomas MacEntee

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23 September 2013 ~ Comments Off

Millenniata, Inc. – A New Client for High-Definition Genealogy

M-DISC the 1,000 year storage solution

I am pleased to announce my affiliation with Millenniata, Inc., the creators of an exciting digital storage product: The M-DISC™, the 1,000 year storage solution.

1,000 Year Disc? Really?

Yes, really. Here’s a video (in Polish) of an M-DISC being baked in a tray of lasagna and then cleaned off and it is completely accessible . . .

Visit http://www.mdisc.com/about/ to learn more about the M-DISC and how it can become part of sound archival practices for your family history research and preserving your family memories.

I will be providing Millenniata, Inc. with the high-quality analysis, evaluation, marketing, social media and business development services which I provide specifically for the genealogy and family history community of businesses and non-profit organizations.

I’m excited to share information as I can about the M-DISC product with the genealogy community . . . Stay tuned!

©2013, copyright Thomas MacEntee

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