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Archive | February, 2011

05 February 2011 ~ Comments Off

Who Do You Think You Are? Ratings – Season 2 Episode 1 Vanessa Williams

These are the overnight ratings for last evening’s episode of Who Do You Think You Are? with Vanessa Williams 1:

  • Total viewers: 7.32 million
  • 18-49 age group rating: 1.3
  • 18-49 age share: 4.5 (average of both 30 minute time slots)
  • Time slot rank: 2
  • Evening rank: 6

Analysis

  • The 7.32 million viewers was a record for the entire WDYTYA series including all episodes from the first season. 2 3
  • WDYTYA did come in second in its timeslot for the evening.
  • Results may be skewed by the fact that the over 50 age group is not accounted for in the overnight ratings and they make up the majority of the genealogy and family history demographic.
  • Also not yet available, is any breakout among the African-American demographic. This is important since Williams is the lead off episode during Black History Month. In Season 1 of WDYTYA, the most popular episode in number of viewers was Emmitt Smith, another African-American celebrity. 4

Notes

1 The “overnight ratings” are from the major metropolitan areas. Normally, a follow-up adjustment appears with the final ratings.  In most cases any changes between the overnight and final ratings are minor.

2 Source: The Futon Staff Critic, “Friday’s Broadcast Ratings: NBC’s “Who Do You Think You Are?” Returns With a Series High” The Futon Critic,(http://www.thefutoncritic.com/ratings/2011/02/05/fridays-broadcast-ratings-nbcs-who-do-you-think-you-are-returns-with-a-series-high-499305/broadcast_20110204/), accessed 5 February 2011.

3 Source: Marc Berman, “Last Night’s Results for February 4, 2011,” The Programming Insider, MediaWeek (http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/140108053) accessed 5 February 2011. Note: Berman does point out that DVR usage has impacted ratings with a change from 33% market penetration in 2010 to 38% so far in 2011.

4 Source: Porter, Rick, “TV Ratings: “‘Numb3rs’ finale leads CBS Friday” ZAP2it.com, Tribune Media Services, (http://blog.zap2it.com/frominsidethebox/2010/03/tv-ratings-numb3rs-finale-leads-cbs-friday.html), accessed 13 March 2010.

©2011, copyright Thomas MacEntee

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